Landing Zone
One of the first things you'll need to deploy from your Service Catalog is your Landing Zone, which is the basic structure you'll use for your cloud accounts (as well as projects in some clouds, such as GCP), including authentication, authorization, guard rails, and other scaffolding.
Gruntwork Landing Zone
Everything else deploys on top of the Landing Zone, so getting this right is essential. In fact, the Landing Zone has significant implications on security, maintainability, governance, and much more. If you get it wrong early on, it's hard to fix later: i.e., getting dozens or hundreds of manually-managed accounts under control and locked down is much harder than setting up the proper controls in the first place.